Since 1895, the University of Pennsylvania has been holding one of the country's best attended track meets at its historic Franklin Field. In the 1990s, they added a USA vs. The World series to boost attendance and create a stage for some of the sport's biggest athletes to showcase their talent early in the season. In 2010, Jamaican Olympic golf medalist Usain Bolt announced that he would compete in the USA vs. The World: Men's 4x100 meter relay. The announcement sent ripples through the track community and caused ticket sales to soar. Bolt's relay team blew away the competition, including a very sour Shawn Crawford. In 2010, the team to beat was Jamaica, and the team hoping to beat them was the US.
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